Marketing & Events Apprentice (Portslade) – Impact Initiatives

JOB DESCRIPTION & PERSON SPECIFICATION

MARKETING & EVENTS
APPRENTICE
JOB REFERENCE

MARKAPP/Oct26

SERVICE

Central

LOCATION

Emmaus, Portslade (with some travel to services/events required)

HOURS

30 hours per week

CONTRACT

15 months

SALARY

Band 1, Scale Point 5 – £25,950.49 FTE (£21,041 actual salary for 30
hours per week), paid monthly by Automated Credit Transfer on the 25th
of each month

HOLIDAY ENTITLEMENT

27 days’ annual leave plus bank holidays and an additional 3 days at
Christmas (all pro rata)

ACCOUNTABLE TO

Head of Business Development

LINE MANAGED BY

Head of Business Development

ROLE PURPOSE
The Marketing and Events Apprentice will help deliver engaging, accessible and consistent marketing support
across digital and offline channels. Working across a varied portfolio of services and audiences, the
postholder will support brand development, content creation, campaigns, events, corporate engagement,
individual giving, legacy marketing and digital performance. The role is designed to provide meaningful
responsibility and practical experience alongside the Level 3 AI Digital Marketing apprenticeship.
Informal enquiries please contact: Penny Telford, Head of Business Development
penny.telford@impact-initiatives.org.uk

BACKGROUND AND AIMS OF IMPACT INITIATIVES
Providing a voice, hope and change for Sussex people in need.

Who we are
Everyone needs a helping hand sometimes, whether that’s a child struggling with their mental health, or an
older person feeling lost and alone.
Some organisations focus on one issue at a time. But we’re the thread that helps hold things together, and we
have been since 1978. Connecting people of all ages throughout Sussex to the support that’s right for them. So
they can feel like they belong.

Impact Initiatives | Registered charity no. 276669 | Company limited by guarantee no. 1402692 | 69 Ship Street, Brighton, BN1 1AE

What we do
We’re built on a simple belief: if we give someone the right support at the right time, we can change the course
of their life. One trusted conversation, one safe space, one peaceful night’s sleep – small moments like these
can lead to a whole new future.
We leave no one behind, so our services reach far and wide across Sussex:

Children and young people
We focus on what matters most: safety, support and belonging. Our Children & Young People’s team provides
one-to-one and group sessions that help people grow their confidence; in schools, in nature and at our Young
People’s Centre. Our help means they can believe in themselves for perhaps the first time in their lives. Our
Stopover service provides a safe home and trusted support for young women aged 16-25 years old.

Adults and older people
Loneliness is an epidemic in the UK. We’re determined to change that. For example, The Hop50+ is a safe
place offering vital support and connection for older people. But it’s also a hive of activity, buzzing with live
music, classes, delicious lunches and welcoming friends.
Our Advocacy service supports adults with disabilities to navigate complex systems and ensure their voices
are heard. Our Workability team helps people with disabilities in West Sussex to find the right job for them, so
they can feel independent and fulfilled.

Why we do it
The social fabric that helps hold communities together is frayed. Here in Sussex, we see it every day. Rising
mental health issues, loneliness, housing problems and inequality. Without our support, people can fall
through the cracks.
We believe that repairing it starts locally. That’s why we’re here – to weave a safety net of support for the
people of Sussex.

ABOUT THE CENTRAL TEAM
The Impact Initiatives’ Central Team provides specialist support across Impact Initiatives, enabling our
services to focus on delivering excellent support to people across Sussex. The Business Development and
Marketing function leads organisational marketing, communications, fundraising development, campaigns,
events, partnerships and profile-raising.
The Marketing and Events Apprentice will help deliver engaging, accessible and consistent marketing support
across digital and offline channels. Working across a varied portfolio of services and audiences, the
postholder will support brand development, content creation, campaigns, events, corporate engagement,
individual giving, legacy marketing and digital performance. The role is designed to provide meaningful
responsibility and practical experience alongside the Level 3 AI Digital Marketing apprenticeship.

MAIN TASKS
Events support
• Support the planning and delivery of Impact Initiatives sector events, including conferences and networking
events.
• Support public-facing events and campaigns, including preparing and setting up stands, engaging
confidently with members of the public and representing the charity professionally.
• Help coordinate event promotion, bookings, materials, suppliers, speakers, attendees and post-event
evaluation.

Impact Initiatives | Registered charity no. 276669 | Company limited by guarantee no. 1402692 | 69 Ship Street, Brighton, BN1 1AE

Third-party and challenge events
• Support the charity's participation in third-party and challenge events, including some evening and
weekend events.
• Recruit and steward participants, provide timely communications and resources, and help participants feel
valued and connected to the charity.
• Attend events to support participants, represent Impact Initiatives and help with practical set-up and
delivery.

Corporate engagement and networking
• Research and identify appropriate local businesses and potential corporate partners.
• Support corporate outreach through personalised emails, telephone contact, social media and face-toface engagement.
• Help build and maintain positive relationships with corporate supporters, including keeping accurate
records, coordinating communications and identifying opportunities for continued involvement.
• Attend relevant networking events on behalf of Impact Initiatives, including some evening and weekend
events.

Brand and design
• Support the development and consistent use of Impact Initiatives branding across the organisation.
• Support the design and production of accessible, high-quality marketing materials for digital and print use,
working within agreed brand and accessibility guidelines.
• Maintain organised templates, image libraries and marketing assets.

Content, campaigns and copywriting
• Support the planning, delivery and evaluation of integrated marketing campaigns for different services and
audiences.
• Write and edit short- and long-form copy, using agreed tone of voice, messaging and content guidelines.
• Support the gathering of stories, case studies, photographs and other content from colleagues, customers
and partners, ensuring appropriate consent and safeguarding procedures are followed.
• Support the marketing of individual giving and legacy opportunities through planned, sensitive and
audience-appropriate communications.

Digital marketing and performance
• Support search engine optimisation (SEO), including keyword research, website content improvements
and monitoring performance.
• Support search engine marketing (SEM) and paid digital activity, including campaign set-up, budget
tracking, monitoring and reporting where appropriate.
• Use analytics and channel insights to evaluate activity, identify learning and recommend improvements.
• Keep up to date with relevant digital trends, tools, platform changes and marketing regulations.

Awards and profile raising
• Research and identify suitable awards and recognition opportunities for Impact Initiatives, its services and
staff.
Impact Initiatives | Registered charity no. 276669 | Company limited by guarantee no. 1402692 | 69 Ship Street, Brighton, BN1 1AE

• Manage an awards calendar and coordinate deadlines, approvals and submissions.
• Gather evidence, statistics, stories and supporting material, and contribute to clear and compelling written
applications.

Apprenticeship and development
• Actively participate in the Level 3 AI Digital Marketing apprenticeship, completing learning activities,
portfolio evidence and assessments within agreed timescales.
• Apply learning from the apprenticeship to live projects and campaigns, taking increasing ownership as
skills and confidence develop.
• Work with the line manager and training provider to identify suitable projects that meet both organisational
priorities and apprenticeship requirements.

GENERAL DUTIES AND RESPONSIBILITIES
• To work within the project and organisational policies and procedures.
• To attend regular supervision sessions and meetings as required by the Head of Business Development. To
attend regular staff meetings. To attend ‘Impact days’ as required. To attend training events as relevant to
your service area.
• To be aware of the needs of other workers, paid or unpaid, and contribute positively to a supportive working
environment.
• To comply with and implement Impact Initiatives Equal Opportunities Policy and any specific policies and
procedures designed to promote and monitor equal opportunities.
• To comply with and implement Impact Initiatives Health and Safety Policy and Procedure relating to the
specific activities on which you are employed. Generally, to take reasonable care for health and safety of
all those affected by this work.
• To undertake any other duties, as appropriate to the character of this work and as requested by the Head of
Business Development as reasonably required.

Impact Initiatives | Registered charity no. 276669 | Company limited by guarantee no. 1402692 | 69 Ship Street, Brighton, BN1 1AE

PERSON SPECIFICATION
The criteria below will be used to assess suitability for the role.
Criteria

Status

Excellent written English, with the ability to produce clear, accurate and
engaging short- and long-form copy for different audiences and channels.

Essential

Confident and professional communication skills, including the ability to speak
with members of the public, colleagues, partners and local businesses.

Essential

Ability to travel to services and events, including locations not easily accessible
by public transport, and to transport event and display materials using suitable
arrangements.

Essential

An interest in marketing, communications, fundraising and the work of charities
or community organisations.

Essential

Creative ability and an eye for clear, accessible and consistent design.

Essential

Ability to use, or quickly learn, design and content tools such as Canva, Adobe
products or equivalent.

Essential

Understanding of, or willingness to learn, social media content creation and
channel management.

Essential

Strong organisational skills, with the ability to plan work, manage deadlines and
coordinate several tasks or campaigns at once.

Essential

Ability to work accurately, follow agreed brand and copy guidelines, and pay
close attention to detail.

Essential

Confidence using digital systems and standard office software, including
Microsoft 365.

Essential

Ability to use data and insights to review performance and improve future
activity.

Essential

Ability to work collaboratively across teams while also using initiative and taking
ownership of agreed tasks.

Essential

Willingness and ability to attend occasional evening and weekend events, with
appropriate notice.

Essential

Commitment to equality, diversity, inclusion and accessible communications.

Essential

Understanding of confidentiality, consent, data protection and appropriate use
of customer stories and images.

Essential

Impact Initiatives | Registered charity no. 276669 | Company limited by guarantee no. 1402692 | 69 Ship Street, Brighton, BN1 1AE

Criteria

Status

Experience of supporting events, campaigns, fundraising or community
engagement.

Desirable

Experience of speaking to or building relationships with businesses, supporters
or external partners.

Desirable

Knowledge of SEO, SEM, web analytics or paid digital advertising.

Desirable

Experience of copywriting, design or photography/video creation.

Desirable

Knowledge of charity marketing, individual giving, legacy marketing or challenge
events.

Desirable

A full driving licence and access to a car would be advantageous where this
supports transport of event and display materials.

Desirable

Eligible and willing to undertake the Level 3 AI Digital Marketing apprenticeship,
including all required off-the-job learning and end-point assessment.

Essential

English and Maths qualifications at the level required by the apprenticeship, or
willingness to complete Functional Skills where required. (GCSE A-C or 4-9)

Essential

Relevant qualification in marketing, media, communications, design, English or
a related subject.

Desirable

Impact Initiatives | Registered charity no. 276669 | Company limited by guarantee no. 1402692 | 69 Ship Street, Brighton, BN1 1AE