Communications Manager FTC – YMCA, Greater London

Job Title: Communications Manager FTC

Location: London/Hybrid with Tuesdays and Thursdays in the office

Salary: £42,974.00 per annum

Weekly Hours: 35

Fixed Term Contract: ends 30th September, 2027

Reference: YMC1251510

About YMCA England & Wales

YMCA England & Wales is the national body of the YMCA movement, supporting, developing and representing 78 local YMCAs across England and Wales, from small community-based organisations to nationally recognised specialists. Every day, YMCAs help young people find safe homes, build skills and fulfil their potential. At a pivotal time for the organisation, we are strengthening how we tell that story, joining up digital, internal communications and marketing so that our impact is seen, heard and felt by the people who matter most. This is an opportunity to join a collaborative communications team, shape how a trusted national charity connects with its Federation and the public and help amplify the voices of young people.

The Opportunity

As Communications Manager, you will lead and support campaigns and communications activity that promote YMCA England & Wales’ work and impact, both locally and nationally. You will lead our digital communications and marketing, from social media, video and website development to paid advertising, Google Ad Grants and SEO, using analytics and insight to improve results. You will oversee internal communications, brief external suppliers, and explore the responsible use of AI, ensuring all content meets our brand, accessibility and safeguarding standards. Working closely with the Head of Communications, you will manage two direct reports, support the Youth Ambassadors programme, and build relationships with local YMCAs and colleagues across fundraising, retail and the wider organisation, helping the Federation strengthen its own digital communications.

About You

You are an experienced communications professional with a proven track record of planning, delivering and evaluating digital campaigns across social media and websites. You understand PPC, SEO and analytics, and can use performance data to improve results and manage specialist suppliers. Experience of Google Ad Grants within a charity or federated organisation is essential. You write creative, engaging copy for diverse audiences, communicate confidently with everyone from young people to senior leaders, and influence at every level. Calm under pressure and organised in a demanding environment, you share our commitment to equality, diversity and can respect the Christian ethos of the YMCA. You have strong knowledge of the UK media environment with a specific focus on youth issues.

Close Date: Monday 23rd November

Interviews:1st Round: Weds 25th November (online) 2nd Round: Tuesday 1st December (Charterhouse Square Office)

Our recruitment process is anonymised and candidates' names are hidden. We welcome and encourage job applications from people of all backgrounds. Safer recruitment is important to us and the successful applicant will be asked to provide two references. They will also be required to complete a safeguarding self-declaration, safeguarding training and undertake a DBS check.

For further information on YMCA, visit www.ymca.org.uk/about.