Team: Communications
Locations: Hybrid – at our office (Argon House, Argon Mews, London SW6 1BJ) and remotely at home. A minimum of two days a week at the office (including our all-staff Wednesday).
Duration: Permanent (with six months’ probation)
Reporting to: Head of Communications & Fundraising
Hours: 35 hours per week, Monday-Friday
Salary: Pay band 3 (£31,500 rising to £35,875)
The role:
This is an exciting role within the Communications Team at Glass Door Homeless Charity. The Marketing Officer will lead on the creation and delivery of multi‑channel marketing campaigns that drive engagement, help generate vital income and maximise impact across our Communication and Fundraising activities.
This is a highly collaborative role with the Fundraising team, acting as a strong marketing support function for fundraising appeals, events and community fundraising.
This role will also provide marketing support to the wider organisation to encourage engagement across a wide-range of audiences; from supporting with key messaging in Volunteer newsletters, to ensuring clear messaging for front-line service collateral to helping draft a speech for a flagship event.
Using insight and performance data, this role will continually optimise marketing activity, helping us deepen relationships with existing supporters while reaching and inspiring new audiences through targeted, audience-led communications.
Marketing
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Lead, plan and deliver campaigns from concept through to evaluation, producing engaging content, and continuously optimising performance using data, audience insight and clear KPI’s.
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Lead, plan and deliver digital marketing campaigns across email, web & socials to support fundraising appeals, events and community fundraisers.
Monitor impact
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Produce monthly, annual and ad-hoc reports on the impact of our marketing campaigns against key KPI’s and metrics across email, web and socials using tools within Google, SEO and Social platforms.
Strategy
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Support the creation & delivery of the annual Communications plan creating content such as blogs, case studies and informative pieces for web, socials, email and annual campaigns.
Other
Person Specification:
To be successful in this role, you will have experience delivering multi‑channel marketing campaigns, with a strong understanding of how content and messaging adapts across social media, email and web.
You’ll be confident creating and publishing content, and able to write clear, engaging and accessible copy tailored to different audiences and platforms with a willingness to learn and test new ideas.
You will have experience in or offering support of fundraising activities, including marketing for events, appeal and/or community fundraising.
You’ll bring an organised, collaborative approach, with strong communication skills and a genuine interest in creating effective, impactful and inspiring campaigns that supports our vision of ending homelessness in London.
Essential
Knowledge, Skills, Abilities
Personal Qualities
Desirable
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Interest and experience using graphic design tools (eg. Canva, InDesign, Photoshop,) to create and edit publications and graphics
