About the Role As Integrated Campaign Lead, you will lead the planning and delivery of integrated fundraising campaigns with clear responsibility for performance, income and return on investment.You will bring together activity across digital and offline channels, ensuring campaigns are well planned, effectively delivered and continuously optimised. Alongside delivery, you will play a key role in establishing more consistent and disciplined approaches to campaign planning, performance management and use of data across the organisation. This is a role for someone who is confident taking ownership, making decisions, and driving measurable results. What you’ll do • Lead the development and delivery of integrated fundraising campaigns across digital and offline channels • Take ownership of campaign performance, using data and insight to drive continuous improvement • Manage campaign budgets and contribute to income forecasting and investment decisions • Coordinate delivery across teams and external agencies, ensuring quality execution and continuous performance improvement • Monitor, evaluate and report on performance, providing clear recommendations to senior stakeholders • Contribute to the development of more structured, data-led campaign planning and optimisation What we’re looking for We are looking for an experienced campaign professional with a strong track record of delivering measurable results. You will be comfortable taking ownership of performance and working across multiple channels and stakeholders to deliver outcomes. This role is suited to candidates who have already led campaigns end-to-end with full responsibility for performance and budget. You will have: • Proven experience leading integrated fundraising or marketing campaigns with responsibility for budgets and performance outcomes • A demonstrable track record of improving campaign response, income or return on investment • Strong analytical capability and confidence using data to inform decisions • Experience working across digital and offline channels, including direct marketing • Experience coordinating delivery across teams or external partners • The ability to operate effectively in a fast-moving organisation and manage competing priorities Why join us This is an opportunity to play a central role in shaping how a growing charity delivers its fundraising in the next phase of its development. You will take ownership of campaign performance while helping to build a more effective, integrated and insight-led approach — directly contributing to support for veterans and their communities across the UK.To Apply Please send your CV and a short supporting statement outlining a campaign you have led, including the outcomes achieved and how performance was improved, to kelly.wells@veteransfoundation.org.uk The closing date for applications is 5.00pm on 19th May 2026. We will review applications as they are received and reserve the right to close this vacancy early if a suitable candidate is identified.
