Context and Background
The NSPCC's mission is to end cruelty to children. Every childhood is worth fighting for. This is our
belief. We all share it. And it drives our Income Generation team to get out there and bring in the
funds we need to protect children and prevent abuse.
We’ve been here for children for over 100 years. From our campaigns to our services- we strive to
make a difference in everything we do. Between 2016 and 2021, we’ve helped make 6.6 million
children safer from abuse.
Within the Income Generation Directorate our aim is to maximise resources for the NSPCC’s
mission by raising funds, providing the best possible supporter experience, and building long-term
relationships between donors and our cause.
To continue to deliver our mission we rely on the fundraising support of people across the UK for
90% of our annual income. We are looking to significantly grow our income in new and innovative
ways. To achieve this growth, we need the very best team in place to deliver to ambitious targets.
As a Senior Fundraiser in our Supporter Development team, you will strive to offer the best
experience to our existing supporters. You will be responsible for managing all aspects of direct
marketing campaigns - from campaign planning and briefing of creative, data and fulfilment, to
monitoring, reporting and analysis of campaign results, as well as liaising with our agencies and
suppliers. Campaigns will be delivered through a range of channels, including direct mail and
email, across a range of fundraising programmes.
As Senior Fundraiser, not only will the work you do make a real difference to people’s lives but
opportunity is provided to develop your fundraising experience with a sector leading team.
Join us at this exciting time and you’ll become part of an expanding team that cares about the
work they do and the people they work with. You’ll discover opportunities to grow, along withchallenges and a shared purpose that’ll bring the best out in you. And you’ll get to find your own
way to make a difference that means more, and that impacts millions of young lives. We want to
ensure roles are accessible and inclusive of everyone, which is why the NSPCC offers a high degree
of flexibility around ways of working.
Equality, Diversity and Inclusion (EDI) is at the heart of what we do. At the NSPCC, we understand
how important it is that our workforce is representative of the people we support and who
support us. We believe that every individual has the right to be their true self and to live a full life
without prejudice, fear or barriers. This is the starting point for all our commitments and actions
and underpins our commitment to be there for all children.
Job purpose
Our team strive to offer the best experience to NSPCC supporters and looks to continually develop
our campaigns, approach and messaging to reflect this. The Supporter Development programme
is diverse and expanding, and this role covers the delivery of a variety of campaigns utilising a
variety of channels.
Campaign management - development and implementation of creative and effective campaigns,
appeals and promotion with competing priorities, involving a range of audiences and channels.
Planning, reporting and analysis - reviewing previous performance, analysis and strategy to plan,
brief and schedule accordingly to meet deadlines.
Managing relationships with stakeholders effectively and working collaboratively across a large
team to maximise income for children. Being dynamic and a team player is essential.
Key relationships - Internal
• Reports to Cause Fundraising Manager.
• A member of the Individual Supporters department, working with others across the
department as required.
• Works closely with teams across Communications and Income Generation Directorates –
including Creative, Data and Digital – to deliver campaigns accurately and on time.
• Works with Compliance & Information teams to ensure campaigns are compliant and
accurate.
• Works with Supporter Care to ensure that all activity launched has the best possible
supporter experience.
• Engages with staff in other NSPCC functions, such as Services for Children and Young
People, Communications and Public Policy, as necessary to further fundraising
relationships.
Key relationships - External
• NSPCC supporters and potential supporters• Various agencies and suppliers that support fundraising activity
Main duties and responsibilities
1. Work with the Fundraising Manager to devise, agree and deliver aspects of the
Individual Giving department’s annual business plan and budget to enable the NSPCC
to plan its activity and services
2. To be responsible for the delivery of income from those channels and activities you
are responsible for. If required, to be accountable for the development of the
activities the Fundraiser(s) are responsible for
3. Individually, and with the assistance of the Fundraiser(s) analyse fundraising
opportunities in a range of identified markets and, with the Fundraising Manager,
use informed judgement to develop the strategic plan to maximise income
4. Individually, and with the assistance of the Fundraiser(s)
• To correspond effectively and persuasively with existing supporters using creative
and engaging methods of communication, including written, verbal and electronic
mechanisms and channels
• To proactively take steps to improve knowledge and understanding of potential
supporters through developing the NSPCC relationship with them, evaluating that
relationship on an on-going basis and making necessary adjustments
• Ensuring a trauma informed approach to all campaigns
5. To manage campaign budgets and report on variances on a regular basis, to carry
out campaign analysis and monitoring
6. To carry out research through a range of sources, including the Internet, Intranet,
publications and other external contacts, including other charities, in order to obtain
relevant information that can contribute to programme strategies and fundraising
communications
6. To maximise income by sharing knowledge, expertise, best practice and experience
of a specialist fundraising area with others as appropriate
7. To work with Fundraisers and staff in other departments to maximise relationships
with NSPCC supporters
8. To be the key contact for agencies and other suppliers who support fundraising,
ensuring appropriate agreements are in place and that goods/services are delivered
as agreed
9. To work cross-departmentally to ensure that fundraising activities are managed and
developed in a way that maximises income for the NSPCC10. To undertake specific fundraising projects and activities as necessary or as required
to support Individual Giving’s fundraising or the Fundraising Directorate as a whole
11. To keep up-to-date on best practice and developments within the charity sector
12. To provide back up for the Fundraising Manager, as required
Responsibilities for all Staff within Income Generation
• A commitment to safeguard and promote the welfare of children and young people
• To update databases and supporter information systems on a regular basis in line
with Data Protection legislation and NSPCC policy and procedures.
• To actively participate in regular department and team meetings, contributing to
strategy, discussions and decisions which will be beneficial to the Directorate and
wider NSPCC activities.
• To adhere to all the NSPCC’s service standards, policies and procedures.
• To evidence an understanding of and commitment to the demonstration of the
NSPCC’s values.
• To maintain an awareness of and comply with NSPPC data protection regulations
and to ensure currency of changing GDPR regulations.
• To be responsible for personal learning and development, to support the learning
and development of others and the whole organisation.
• To work in a manner that facilitates and encourages inclusion.
• To be pro-active in identifying ways to improve personal and team performance.
• To maintain an awareness of own and others’ Health and Safety and comply with the
NSPCC’s Health and Safety policy and procedures.
• To take personal responsibility for keeping up to date with NSPCC work to end
cruelty to children, including securing updates on project and service developments
and general NSPCC news.Person specification
1. Well-developed ability to apply effective numeracy skills in entering and recording financial
data, interpreting, analysing and presenting financial data in clear and accurate format to
meet desired outcomes
2. Highly developed written and verbal communication skills to understand, interpret and
present complex information in a clear, confident and persuasive way for a range of
audiences
3. Ability to collect data from various sources, analyse findings, identify opportunities,
evaluate their viability and present findings clearly in a way that meets desired outcomes
4. Proven ability to build, manage and develop positive and fruitful relationships within an
organisation and externally and achieve objectives through these relationships
5. Well-developed ability to successfully negotiate with others to achieve desired outcomes
6. Strong management and team building skills, and working well with others as part of a
team, giving support and recognising expertise in others
7. The ability to plan, monitor and implement projects/events/initiatives to agreed deadlines
often with conflicting priorities
8. Proven ability to demonstrate initiative and creativity to achieve desired outcomesSafer Recruitment
As an organisation, we are committed to creating and fostering a culture that promotes
safeguarding and the welfare of all children and adults at risk.
Our safer recruitment practices support this by ensuring that there is a consistent and thorough
process of obtaining, collating, analysing and evaluating information from and about candidates
to ensure that all persons appointed are suitable to work with our children and adults.
The recruitment and selection of our people will be conducted in a professional, timely and
responsive manner and in compliance with current employment legislation, and relevant
safeguarding legislation and statutory guidance.
Our principles:
• Always seek to recruit the best candidate for the role based on merit including their skills,
experience, motivation and competencies. Our robust recruitment and selection process
should ensure the identification of the person best suited to the role and the organisation.
• Committed to diversity and equality of opportunity and will interview all applicants (internal
and external) who self-declare at application as having a disability and who meet the minimum
requirements in the person specification of the vacancy they are applying for.
• We will make reasonable adjustments at all stages of the recruitment process in order to
enable successful candidates who declare disabilities to start working or volunteering their
time with us.
• Any current member of staff or volunteer who wishes to apply for vacancies and is suitably
qualified will be considered and addressed fairly and objectively based on their merit.
• As an organisation committed to safeguarding, we will ensure all under 18’s joining the
organisation will have ongoing risk assessments to ensure their role and activities are safe and
appropriate.• All documentation relating to candidates will be treated confidentially in accordance with the
GDPR legislation.
